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Front Matter

Acknowledgements Get access

in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Exchanging agencies: The case of NetOnNet Get access

Johan Hagberg
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Product tastes, consumer tastes: The plurality of qualifications in product development and marketing activities1 Get access

Sophie Dubuisson-Quellier
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Governing firms, shaping markets: The role of calculative devices Get access

Frank Azimont and Luis Araujo
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Trading bads and goods: Market practices in Fair Trade retailing Get access

Dan Neyland and Elena Simakova
in Reconnecting Marketing to Markets
Published: 01 November 2010
Book
Inside Marketing: Practices, Ideologies, Devices

Inside Marketing: Practices, Ideologies, Devices Get access

Detlev Zwick (ed.) and Julien Cayla (ed.)
Published: 24 February 2011
Book Part

Introduction Get access

in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Chapter

3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959) Get access

Franck Cochoy
in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Chapter

9. Customer Co-production from Social Factory to Brand: Learning from Italian Fashion Get access

Adam Arvidsson and Giannino Malossi
in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Book Part

Part IV The Diffusion of Marketing Ideology and its Effects Get access

in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Chapter

12. Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good? Get access

Kalman Applbaum
in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Chapter

13. Neoliberal Experiments: Social Marketing and the Governance of Populations Get access

Liz Moor
in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Book Part

Afterword Get access

in Inside Marketing: Practices, Ideologies, Devices
Published: 24 February 2011
Chapter

Selecting and Managing Global Accounts Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Managing Knowledge Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
End Matter

Appendix Case Studies Get access

in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Managing Globally Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Catalog Connections Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Fulfilling Orders and Expectations Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Direct Marketing for Big Business Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002