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Subject: Sales
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Front Matter
Published: 01 November 2010
Chapter
Exchanging agencies: The case of NetOnNet
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Johan Hagberg
Published: 01 November 2010
Chapter
Product tastes, consumer tastes: The plurality of qualifications in product development and marketing activities1
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Sophie Dubuisson-Quellier
Published: 01 November 2010
Chapter
Governing firms, shaping markets: The role of calculative devices
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Frank Azimont and Luis Araujo
Published: 01 November 2010
Chapter
Trading bads and goods: Market practices in Fair Trade retailing
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Dan Neyland and Elena Simakova
Published: 01 November 2010
Book
Inside Marketing: Practices, Ideologies, Devices
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Detlev Zwick (ed.) and Julien Cayla (ed.)
Published: 24 February 2011
Book Part
Published: 24 February 2011
Chapter
3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959)
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Franck Cochoy
Published: 24 February 2011
Chapter
9. Customer Co-production from Social Factory to Brand: Learning from Italian Fashion
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Adam Arvidsson and Giannino Malossi
Published: 24 February 2011
Book Part
Published: 24 February 2011
Chapter
12. Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good?
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Kalman Applbaum
Published: 24 February 2011
Chapter
Published: 24 February 2011
Book Part
Published: 24 February 2011
Chapter
Selecting and Managing Global Accounts
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
Chapter
Managing Knowledge
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
End Matter
Published: 06 September 2007
Chapter
Managing Globally
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
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