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Subject: Sales
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Front Matter
Published: 01 November 2002
Front Matter
Published: 01 November 2002
Chapter
Distinctive Direct Response Advertising
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Lois K. Geller
Published: 01 November 2002
Chapter
Published: 01 November 2002
End Matter
Published: 01 November 2002
Book Part
Published: 06 September 2007
Chapter
Integrating GCM with Global Strategy and Organization
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
Book Part
Published: 06 September 2007
Chapter
Empowering Global Account Managers
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
Chapter
Developing for Ongoing Effectiveness
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George S. Yip and Audrey J. M. Bink
Published: 06 September 2007
Chapter
Markets are trading zones: On the material, cultural, and interpretative dimensions of market encounters
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John Finch and Susi Geiger
Published: 01 November 2010
Chapter
Published: 01 November 2010
Chapter
The unexpected effects of gas market liberalization: Inherited devices and new practices
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Thomas Reverdy
Published: 01 November 2010
Chapter
Marketing on trial: The SAS EuroBonus case
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Hans Kjellberg
Published: 01 November 2010
Chapter
Published: 01 November 2010
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