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Front Matter

Acknowledgements Get access

in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Front Matter

Introduction Get access

in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

How I Got Started Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Identifying Your Customers Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Distinctive Direct Response Advertising Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Planning Your Campaign Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Chapter

Loyalty Programs: Frequent Flyers, Frequent Buyers Get access

Lois K. Geller
in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
End Matter

Glossary Get access

in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
End Matter

Direct Marketing Resource Directory Get access

in Response: The Complete Guide to Profitable Direct Marketing
Published: 01 November 2002
Book Part

Part I Foundation Get access

in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Integrating GCM with Global Strategy and Organization Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Book Part

Part II Key Choices Get access

in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Empowering Global Account Managers Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Chapter

Developing for Ongoing Effectiveness Get access

George S. Yip and Audrey J. M. Bink
in Managing Global Customers: An Integrated Approach
Published: 06 September 2007
Front Matter

Foreword Get access

in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Markets are trading zones: On the material, cultural, and interpretative dimensions of market encounters Get access

John Finch and Susi Geiger
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Tinkering with market actors: How a business association's practices contribute to dual agency Get access

Liv Fries
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

The unexpected effects of gas market liberalization: Inherited devices and new practices Get access

Thomas Reverdy
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Marketing on trial: The SAS EuroBonus case Get access

Hans Kjellberg
in Reconnecting Marketing to Markets
Published: 01 November 2010
Chapter

Marketing as an art and science of market framing: Commentary Get access

Michel Callon
in Reconnecting Marketing to Markets
Published: 01 November 2010