Journal of Consumer Research

From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional Work Open Access

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The Effect of Online Cart Composition on Cart Abandonment Open Access

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Correction to: What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis Free

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Insiders Only: Are Our Ideas About What Makes “Good Theory” Holding Us Back? Get access

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Brief Commentary: Is “4 for $16” Better than “4 for $15.30”? Testing the Replicability of the Price Divisibility Effect Open Access

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Brief Commentary: A Reexamination of the Effect of Forced Choice on Choice Get access

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Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure Get access

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Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews Get access

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Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions Open Access

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Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion Get access

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The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives Open Access

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How Perceptual Disfluency Affects Consumer Choices Open Access

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The Asymmetry of Gender-Fluid Trends Get access

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2025 JCR Awards Announcements Get access

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Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping Get access

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Conceptualizing Consumer Body Awareness Open Access

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The Use and Usefulness of Attention Checks in Behavioral Research Get access

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Design-Mediated Morality: The Transformative Potential of Aesthetic Objects Get access

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Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands Open Access

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